A leader in qualitative research.
Our services
Polls (Quantitative Survey Research)
VRC creates, designs and analyzes survey projects that are administered by telephone, mobile phone, mail, in-person interviews, or online interviews. We start by helping you develop targeted research goals from which we construct the best possible sampling methodology. We guide you on how to make tough choices about which questions to include and which to cut, in order to meet your project's goals while staying within its budget.Qualitative Research
Whether conducting Focus Groups, In-Depth Interviews (IDIs), or Online Focus Groups, in all qualitative research VRC is responsible for the design and drafting of scripts for recruiting, writing an interview outline and any other necessary interview materials. We conduct the research and provide a written analytical report of the results.Modeling
We have extensive experience in using multi-variate analysis such as multiple regression analysis, cluster analysis, and CHAID to develop models of voter behavior and donor behavior. We also have implemented a variety of micro-targeting plans. VRC is prepared to develop models as needed by the client, or to review the modeling proposals of other consultants, keeping a sharp eye on the cost-benefits ratio of such projects.
Why am I hiring a pollster?
What can research do?
Surveys are like lab experiments - you assess what is/what people think at the outset, you inject information or arguments to change what they think, and then you measure the effect on your campaign (for votes, new members, fundraising, bargaining support, etc.) and segment the group or groups most likely to react positively to your message.Qualitative research like focus groups and in-depth interviews are a useful reality check - real people, in their own words, reacting to your ideas - and occasionally dropping pearls of wisdom that you never even thought of.