"You will always work directly with me, Donna Victoria, founder of Victoria Research & Consulting."
I’ve been a pollster for more than twenty years and started my own business around these concepts: accessibility, commitment, integrity and accuracy.
I write questionnaires, oversee the analysis, and write reports myself. I have intentionally gone for a boutique approach to this business; VRChas a stable list of committed clients who value the time and attention I give to their research needs; and we routinely turn away work in the busy season rather than compromise our work for existing clients. There are other models and approaches to this business, but I don’t want to run an office where junior analysts hand me a report thirty minutes before I get on the phone to present the results. The most satisfying campaigns that I work on are the ones that build collaborative, lasting relationships.
I have a long history in providing strategic advice to Democratic elected officials and challengers at all levels of the electoral process. My political polling experience runs from county level offices to national campaigns. My clients have ranged from non-profit organizations to international labor unions, from Internet startups to Fortune 500 companies.
I work hard to stay on the cutting edge of new technology as it impacts polling. More than 10 years ago I started conducting survey research on the Web. As a Vice President for Socratic Technologies, I designed and conducted online surveys, Web usability studies, customer satisfaction models, and new product development studies. Today, the challenge is to stay current with evolving phone usage and technology; I started conducting cell phone interviewing in 2006 and incorporate it wherever it is feasible.
In 2012, I purchased Standage Market Research LLC., a well –respected phone bank specializing in political and public policy surveys. This enables VRC to have complete quality control over its surveys from beginning to end.