Polls (Quantitative Research)
VRC creates, designs and analyzes survey projects that are administered by telephone, mobile phone, mail, in-person interviews, or online interviews. We start by helping you develop targeted research goals from which we construct the best possible sampling methodology. We guide you on how to make tough choices about which questions to include and which to cut, in order to meet your project’s goals while staying within its budget.
We have extensive experience in using multi-variate analysis such as multiple regression analysis, cluster analysis, and CHAID to develop models of voter behavior and donor behavior. We also have implemented a variety of micro-targeting plans. VRC is prepared to develop models as needed by the client, or to review the modeling proposals of other consultants, keeping a sharp eye on the cost-benefits ratio of such projects.
Wireless (Cell Phone) Interviewing
As of June 2013, more than 2 in 5 (39.4%) American homes had only wireless telephones, and an additional 15.7% report having a landline yet receiving all or virtually all of their calls on a wireless phone. (CDC Wireless Substitution Survey) That means nearly half of all Americans are receiving most of the calls via cell phones, and these numbers are growing by 2–5% every year. Every telephone interviewing project should at least include a discussion of whether or not it is feasible and affordable to include wireless interviews. Donna Victoria conducted her first projects including wireless numbers in 2006, and has developed a number solutions to make the wireless sample frame fit into her clients’ needs.
- RDD (random digit dialing) samples are one way to incorporate cell phones at a higher rate. These samples tend to cost more due to the added sample cost and increased burden on callers, they also lack added data most voter files contain. However, when a large number of cell phones are needed, this is often the best option.
- Voter files are also increasingly containing a more representative sample of cell-phone users, especially as people become more accustomed to listing their cell phone as their primary number. If the voter file already contains a fair number of cell phones, we can easily oversample them to achieve the preferred percentage of cell phone respondents.
- If the voter file does not contain a representative sample of cell phone users, one option before turning to an RDD sample is to run the sample through a trusted vendor and have the sample remarked for cell phone numbers. We have noticed that many voter files do not put an emphasis on marking cell phones, so this has proven to be one of the most effective and cost-effective strategies available.
Donna Victoria has been using Standage Market Research since 1989. In 2012, after 23 years of having the vast majority of her calling done at Standage, she acquired the phone bank after the passing of its original owner, Ruby Standage. Owning her own phone bank allows Donna Victoria a degree of flexibility that most other pollster are unable to match, as well as unparalleled quality control over her surveys from beginning to end.