A divided America... or a divided poll?

Recently Huff Pollster published THIS article about the 2012 American National Election Study, an ongoing study representative of the political attitudes of Americans. What they found seems to fit the common narrative, "Disappointed by President Obama’s unfulfilled promise of bipartisanship, Americans have retreated into their partisan corners and are now more bitterly divided than ever before." But as political scientists Lori Bougher and Markus Prior go on to say, that may not be the whole story... or even the right story.